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The truth is - it doesn't matter how smart or how slick a presentation is, if it isn't in sync with the decision maker's mindset, then it's bound to fail. That's the conclusion drawn by Miller and Williams, who completed an exhaustive study of more than 1,700 key business executives. Their research shows that decision makers can be placed into five distinct categories: Charismatics, Thinkers, Skeptics, Followers, and Controllers. Once the category the decision maker falls into is determined, then the presentation can be tailored to their precise mindset.
| Price | Condition | Delivery | Seller | Action |
| $99.99 | Digital |
| WonderClub |
Steven Dornacker
reviewed The 5 paths to persuasion on March 30, 2018
The 5 paths to persuasion
OMG this book was very helpful, I think it is a great way to improve and perfect public speaking. You must do more research on the people you are pitching to, and this book shows you how to manage and prepare for the most effective presentation. It can be used in interviews, elevator pitches, presentations, and on the stage. I am an aspiring actress and I found this useful in reading my audience, and delivering a strong and memorable message! At the end of the day we have to realize that we have to learn how to connect with people even if we don't get along with them. This book can guide you to be the best you and to accomplish what you will!
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