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1 Introduction. The World Told and the World Shown: Multisemiotic Issues Eija Ventola Ventola, Eija Arsenio Jesus Moya Guijaro Guijaro, Arsenio Jesus Moya 1
Pt. I Multimodal Theories: Coding the Visual
2 Multisemiosis and Context-Based Register Typology: Registerial Variation in the Complementarity of Semiotic Systems Christian M. I. M. Matthiessen Matthiessen, Christian M. I. M. 11
3 Developing Multimodal Texture Martin Thomas Thomas, Martin 39
4 Metonymy in Visual and Audiovisual Discourse Charles Forceville Forceville, Charles 56
5 What Makes Us Laugh? Verbo-Visual Humour in Newspaper Cartoons Elisabeth El Refaie Refaie, Elisabeth El 75
6 Citizenship and Semiotics: Towards a Multimodal Analysis of Representations of the Relationship between the State and the Citizen Guilio Pagani Pagani, Guilio 90
Pt. II Children's Narratives and Multisemiotics
7 On Interaction of Image and Verbal Text in a Picture Book. A Multimodal and Systemic Functional Study Arsenio Jesus Moya Guijarro Guijarro, Arsenio Jesus Moya Maria Jesus Pinar Sanz Sanz, Maria Jesus Pinar 107
8 The Text-Image Matching: One Story, Two Textualizations Maria Cristina Astorga Astorga, Maria Cristina 124
Pt. III Text and Visual Interaction in Advertising and Marketing
9 Sequential Visual Discourse Frames Kay L. O'Halloran O'Halloran, Kay L. Victor Lim Fei Fei, Victor Lim 139
10 A Systemic Functional Framework for the Analysis of Corporate Television Advertisements Sabine Tan Tan, Sabine 157
11 Multisemiotic Marketing and Advertising: Globalization versus Localization and the Media Anna HopearuohoHopearuoho, Anna Eija Ventola Ventola, Eija 183
Pt. IV Multisemiotics in Enacted Roles and Virtual Identities
12 Taking the Viewer into the Field: Interaction between Visual and Verbal Representation in a Television Earth Sciences Documentary Alison Love Love, Alison 207
13 Developing the Metafunctional Framework for Analysing Multimodal Hypertextual Identity Construction Arianna Maiorani Maiorani, Arianna 220
Pt. V Integrating Text, Visual and Space Multimodality
14 From Musing to Amusing: Semogenesis and Western Museums Maree Stenglin Stenglin, Maree 245
15 Floods and Fidget Wheels: A Comparative Systemic Functional Analysis of Slessors 'Five Bells' and Olsen's 'Salute to Five Bells' Kathryn Tuckwell Tuckwell, Kathryn 266
Index 289
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| $99.99 | Digital |
| WonderClub |
colin smith
reviewed The World Told and the World Shown: Multisemiotic Issues on May 16, 2013
The World Told and the World Shown
Very good book made for nom-specialists.
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Add The World Told and the World Shown: Multisemiotic Issues, Positioned within the field of linguistics and multisemiotic discourse analysis, the theme of this book is the multifaceted interaction between text and image in different discourse genres, and it offers critical views on how we talk and show our experien, The World Told and the World Shown: Multisemiotic Issues to the inventory that you are selling on WonderClubX
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Add The World Told and the World Shown: Multisemiotic Issues, Positioned within the field of linguistics and multisemiotic discourse analysis, the theme of this book is the multifaceted interaction between text and image in different discourse genres, and it offers critical views on how we talk and show our experien, The World Told and the World Shown: Multisemiotic Issues to your collection on WonderClub |
