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Preface
Part I - Survey Error Theory
1. Scientific Survey Research: The Development of a Discipline
2. Survey Error: The Establishment of a Paradigm
3. Survey Modes: Responses to Emerging Technologies
Part II - Response Accuracy Issues
4. Measurement Error Due to Interviewers: The Debate over Interviewing Style
5. Measurement Error Due to Respondents, I: Question Wording Problems
6. Measurement Error Due to Respondents, II: Questionnaire Issues
7. Nonresponse Error at the Item Level: The Scourge of Missing Data
Part III - Respondent Selection Issues
8. Nonresponse Error at the Unit Level: The Response Rate Challenge
9. Coverage Error: Sampling Frame Issues
10. Sampling Error: The Need for Representativeness
Part IV - Survey Administration Issues
11. Postsurvey Error: The Data Editing Stage
12. Mode Differences: Dealing with Sensitive Topics
13. Comparability Effects: The Limits of Equivalence
Part V - Total Survey Design
14. Ethics in Surveys: Respecting Respondents' Rights
15. Survey Errors: Coping with Survey Constraints
Appendix. Meta-analysis
Notes
References
Index
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Add The Total Survey Error Approach: A Guide to the New Science of Survey Research, In 1939, George Gallup's American Institute of Public Opinion published a pamphlet optimistically titled The New Science of Public Opinion Measurement. At the time, though, survey research was in its infancy, and only now, six decades later, can pu, The Total Survey Error Approach: A Guide to the New Science of Survey Research to the inventory that you are selling on WonderClubX
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Add The Total Survey Error Approach: A Guide to the New Science of Survey Research, In 1939, George Gallup's American Institute of Public Opinion published a pamphlet optimistically titled The New Science of Public Opinion Measurement. At the time, though, survey research was in its infancy, and only now, six decades later, can pu, The Total Survey Error Approach: A Guide to the New Science of Survey Research to your collection on WonderClub |