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Book Categories |
| Ch. 1 | Assets of Influential Product Managers | 1 |
| Ch. 2 | Project and Time Management Foundations | 21 |
| Ch. 3 | Planning Framework | 35 |
| Ch. 4 | Market Research | 53 |
| Ch. 5 | Financial Foundations of Planning | 75 |
| Ch. 6 | Product and Brand Portfolio Analysis | 93 |
| Ch. 7 | Strategic Visioning and Planning | 107 |
| Ch. 8 | Concept and Development of New Products | 121 |
| Ch. 9 | Launch Guidelines for New Products | 143 |
| Ch. 10 | Pricing Frameworks and Tactics | 171 |
| Ch. 11 | Integrated Marketing Communications | 187 |
| Ch. 12 | "Go to Market" Strategies | 205 |
| Index | 219 |
| Price | Condition | Delivery | Seller | Action |
| $99.99 | Digital |
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Add The Product Manager's Field Guide, The ideal companion to the author's bestselling The Product Manager's Handbook, The Product Manager's Field Guide expands upon the overview and the responsibilities of product managers and delves into specific skills, abilities, and competen, The Product Manager's Field Guide to your collection on WonderClub |