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Preface ix
Acknowledgments xxi
Part I The Convergence of Technology Production and Consumption
Chapter 1 The New Monday Morning Quarterback 3
Case Study: UPS—That’s Technology “Amore” 15
Chapter 2 The “Industrialization” of Technology 25
Case Study: HP—The Quest for a “10 Out of 10” Supply Chain 32
Chapter 3 From Amazon to Zipcar: No Industry Untouched 39
Case Study: Roosevelt—Innovation Island 49
Chapter 4 Australia to Zanzibar: No Country for Old Products 57
Case Study: Estonia’s “Tiigrihupe”—Tiger Leap 66
Chapter 5 Convergence, Crossover, and Beyond 71
Guest Columns: Crossover Executive Perspectives 84
Perspective 1: Tony Scott (CIO, Microsoft) 84
Perspective 2: Vijay Ravindran (Chief Digital Officer, The Washington Post Co.) 86
Part II Key Attributes for the New Technology Elite: Three Es, Three Ms, Three Ps, and Three Ss
Chapter 6 Elegant: In a World of Flashing 12s 93
Case Study: Virgin America—Redefining Elegance in Flying 103
Chapter 7 Exponential: Leveraging Ecosystems 111
Case Study: RIM’s Evolving Ecosystem 119
Chapter 8 Efficient: Amid Massive Technology Waste 123
Case Study: Facebook’s Hyperefficient Data Center 133
Chapter 9 Mobile: If It’s Tuesday, It Must Be Xiamen 139
Case Study: The Boeing 787 and HCL Technologies 149
Chapter 10 Maverick: No Rules. Just Right. 155
Case Study: Apple—A Thousand “Nos” and Ten Gutsy “Yeses” 163
Chapter 11 Malleable: Business Model Innovation 173
Case Study: Valence Health 186
Chapter 12 Physical: Why Test Driving Is Still Important Even in a Digital World 193
Case Study: Taubman Shopping Centers 205
Chapter 13 Paranoid: But Not Paralyzed 211
Case Study: Wireless Aerial Surveillance Platform 220
Chapter 14 Pragmatic: When Attorneys Influence Technology Even More than Engineers 225
Guest Column: Legal Considerations in Technology Product Launches—Benjamin Kern 233
Chapter 15 Speedy: In a New Era of Perishability 241
Case Study: Corning—The Gorilla® Glass Rocket Ride 248
Chapter 16 Social: Amid Chatty Humans and Things 255
Case Study: Lexmark Genesis—A Printer for Our Social Times 265
Chapter 17 Sustainable: Mining the Green Gold 271
Case Study: Google’s Green Initiatives 282
Part III Outside Influences on the Technology Elite
Chapter 18 Making Regulators More Tech-Elite 291
Case Study: 3M’s “Periodic Table” 299
Chapter 19 Society’s Changing View of Technology 305
Guest Column: Smart Products Consumers Can Trust—Professor Mary Cronin 313
Chapter 20 Market Analysts Morphing 317
Case Study: Amazon 2010 Shareholder Letter 323
Endgame: “Welcome to the NFL” 327
Notes 333
About the Author 367
Index 369
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