The New Relationship Marketing: How to Build a Large, Loyal, Profitable Network Using the Social Web Book

The New Relationship Marketing: How to Build a Large, Loyal, Profitable Network Using the Social Web, Praise for The New Relationship Marketing A whole new exercise for your networking muscles! Mari Smith shows you how to bridge the gap between technical skills in the modern marketing world and good, old-fashioned people skills. —Harvey Mackay, autho, The New Relationship Marketing: How to Build a Large, Loyal, Profitable Network Using the Social Web

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The New Relationship Marketing: How to Build a Large, Loyal, Profitable Network Using the Social Web
Written by author Mari Smith
Published by Wiley, John & Sons, Incorporated, 10/25/2011
Praise for The New Relationship Marketing "A whole new exercise for your networking muscles! Mari Smith shows you how to bridge the gap between technical skills in the modern marketing world and good, old-fashioned people skills." —Harvey Mackay, autho

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Foreword GUY KAWASAKI xvii

Acknowledgments xix

Introduction What Is the New Relationship Marketing, and Why Is It Crucial to Businesses Today? xxiii

PART ONE RELATIONSHIP MARKETING BASICS 1

Chapter 1 How to Get Started in Relationship Marketing and Overcome Your (Perfectly Normal) Fears 3

Chapter 2 The New Business Skills Everyone Needs 19

Chapter 3 How to Stay Connected, Yet Protect Your Time and Privacy 37

PART TWO NINE STEPS TO SIGNIFICANTLY GROWING YOUR BUSINESS THROUGH RELATIONSHIP MARKETING 51

Chapter 4 Step 1: Create a Solid Foundation With the Right Culture 53

Chapter 5 Step 2: Review Your Relationships and Chart Your Five Contact Circles 63

Chapter 6 Step 3: Assess and Improve Your Online Presence 85

Chapter 7 Step 4: Build Your Network and Become a Center of Influence 111

Chapter 8 Step 5: Become an Authority Through Quality Content 135

Chapter 9 Step 6: Turn Fans, Friends, and Followers Into Paying Customers 145

Chapter 10 Step 7: Go Offline to Optimize Your Online Marketing 157

Chapter 11 Step 8: Protect Yourself From the Dark Side of the New Web 173

Chapter 12 Step 9: Implement Advanced Relationship Marketing Techniques and Become a Top Industry Leader 183

Conclusion How to Adapt as Technology Changes: The Future of Relationship Marketing 195

Notes 203

Resources 207

Index 213

Title: The New Relationship Marketing: How to Build a Large, Loyal, Profitable Network Using the Social Web

Manufacturer:

Wiley

Item Number: 9781118063064

Number: 1

Product Description: Full Name: The New Relationship Marketing: How to Build a Large, Loyal, Profitable Network Using the Social Web; Short Name:The New Relationship Marketing

Universal Product Code (UPC): 9781118063064

WonderClub Stock Keeping Unit (WSKU): 9781118063064

Rating: 4/5 based on 1 Reviews

Image Location: https://wonderclub.com/images/covers/30/64/9781118063064.jpg

Category: Media >> Books

Weight: 0.200 kg (0.44 lbs)

Width: 6.200 cm (2.44 inches)

Heigh : 9.100 cm (3.58 inches)

Depth: 1.100 cm (0.43 inches)

Date Added: August 25, 2020, Added By: Ross

Date Last Edited: August 25, 2020, Edited By: Ross

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The New Relationship Marketing: How to Build a Large, Loyal, Profitable Network Using the Social Web, Praise for The New Relationship Marketing
A whole new exercise for your networking muscles! Mari Smith shows you how to bridge the gap between technical skills in the modern marketing world and good, old-fashioned people skills. —Harvey Mackay, autho, The New Relationship Marketing: How to Build a Large, Loyal, Profitable Network Using the Social Web

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