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Contents: Preface. Part I: Understanding Journalists' Responses to Moral Questions. Moral Development Theory: A Historical Approach. Methods: Multiple Approaches to Asking Questions. Context and Results: The Defining Issues Test. Moral Development: In Their Own Words. Part II: The Struggle to Think Deeply--Pictures, Deception, and Persuasion. What's a Picture Worth When It Comes to Ethical Reasoning? Ethical Reasoning and the Color Bind. S.T. Lee, The Ethics of Journalistic Deception. A. Cunningham, Advertising Practitioners Respond: The News Is Not Good. Part III: Implications for Teachers, Scholars, and Professionals. Teaching Journalists About Ethics: What This Study Suggests. Theory: A Moving Target. Appendix.
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