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Foreword
Introduction
Part 1: Whatever Happened to Loyalty?
Chapter One: Loyalty Then and Now
Chapter Two: The Evolving Workforce
Chapter Three: What Loyalty Means to Business Part 2: The Loyalty Factor Chapter Four: What Is the Loyalty Factor?
Chapter Five: Employees, the New Strategic Alliance
Chapter Six: Loyal Employees Create Loyal Customers
Chapter Seven: The Loyalty Factor and the Brand
Part 3: Creating the Loyalty Factor
Chapter Eight: Five Essential Steps to Productivity and Profitability
Chapter Nine: The First Essential Step - Assess Present Status and Target
Your Stress Points
Chapter Ten: The Second Essential Step - Create Focus and Strategy Through
Shared Vision, Values, and Positioning
Chapter Eleven: The Third Essential Step - Use Communications to Develop
Credibility and Support
Chapter Twelve: The Fourth Essential Step - Establish an Infrastructure
for Success
Chapter Thirteen: The Fifth Essential Step - Foster Ongoing Success
through Continuous Evaluation and Feedback
Part 4: Putting the Loyalty Factor to Work
Chapter 14: The Role of Leadership
Chapter 15: Loyalty and Change Management
Chapter 16: Loyalty in Times of Crisis
Chapter 17: Some of Our Favorite Stories: The Loyalty Factor at Work
Afterword
Notes
Index
| Price | Condition | Delivery | Seller | Action |
| $99.99 | Digital |
| WonderClub |
Denise Wiggins
reviewed The Loyalty Advantage: Essential Steps to Energize Your Company, Your Customers, Your Brand on September 02, 2016
The Loyalty Advantage: Essential Steps to Energize Your Company, Your Customers, Your Brand
Sparse, written for the action-oriented, to use his own terminology. I would have liked more examples of how the situation plays out with a manager of one orientation and employees of another. There is a faux-case study that is revisited throughout the book but the "voice" is off, it gives the same judgmental attitude to every "character," when I think only some of them would think that way. Useful paradigms: "ascribed" versus "achieved" authority; and the model of action/ process/ task/ role orientation.
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