The Layers of Magazine Editing Book

1	From spark to flame : how to conceptualize a magazine	3
2	Who is out there? : finding and understanding audiences	18
3	Hocus focus : the magic of a clear mission	40
4	Freedom and responsibility : the law and what to do about it	64
5	Does write make right? : the ethics of editing	83
6	The plan's the thing : planning issues and working with writers	109
7	Hands off! : first, make sure it makes sense	133
8	Editorial muscle : checking an article's fit and tone	153
9	Beginnings, endings, and all that comes between : structure, leads, and conclusions	169
10	How's that, again? : the facts of fact checking	193
11	Word world : the joy, beauty, and sheer, staggering unimaginable grace of grammar	209
12	Word world II : the cutting edge of tricky grammar	237
13	Dots and squiggles : spelling, punctuation, and other proofreading stuff	254
14	The supporting cast : the other little things that editors do	281
15	The business of editing : how to recognize success without looking overly surprised	297
16	Final thoughts : a great job and how to get it	326
	Say what? : some important terms and what they mean	339