The Keys to the Ladies' Room: A NEW Business Model for Financial Advisors Book

Contents

Introduction: We've Come a Long Way, Baby....................xi
Chapter 1: The New Paradigm....................1
Chapter 2: Making the Shift....................11
Chapter 3: Your WHY is the Bull's-eye....................25
Chapter 4: Going Tribal!....................31
Chapter 5: Tribal Hunting....................47
Chapter 6: Your Story....................53
Chapter 7: Your Compelling Introduction....................69
Chapter 8: A Purpose-Driven Process....................99
Chapter 9: Tell Me ... Why YOU?....................131
Chapter 10: Spreading the Word....................143
Chapter 11: Drip, Drip, Drip ... Getting Your Message Out....................147
Chapter 12: You are a Magnet....................159