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Foreword | ||
Pt. I | Computer obliteracy | |
Ch. 1 | Riddles for the information age | 3 |
Ch. 2 | Cognitive friction | 19 |
Pt. II | It costs you big time | |
Ch. 3 | Wasting money | 41 |
Ch. 4 | The dancing bear | 59 |
Ch. 5 | Customer disloyalty | 71 |
Pt. III | Eating soup with a fork | |
Ch. 6 | The inmates are running the asylum | 81 |
Ch. 7 | Homo logicus | 93 |
Ch. 8 | An obsolete culture | 105 |
Pt. IV | Interaction design is good business | |
Ch. 9 | Designing for pleasure | 123 |
Ch. 10 | Designing for power | 149 |
Ch. 11 | Designing for people | 179 |
Pt. V | Getting back into the driver's seat | |
Ch. 12 | Desperately seeking usability | 203 |
Ch. 13 | A managed process | 217 |
Ch. 14 | Power and pleasure | 235 |
Index | 245 |
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