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Chapter 1 The Creativity Age
• Chapter 2 Bernbach to the Future
• Chapter 3The Storytellers
• Chapter 4 Digital is not a channel
• Chapter 5 How to not write advertising * Chapter 6 Life in Adland
• Chapter 7 Bringing Ideas to Life * Chapter 8 It’s Just Getting Good
• Appendix
• And Now a Few Words From Lee Clow
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| $99.99 | Digital |
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Add The Idea Writers: Copywriting in a New Media and Marketing Era, This book is a must read for any copywriter and anyone looking to understand the new realities of the brand creativity business. A memorable slogan has been the cornerstone of every great ad campaign. In the past, writing one great headline could launc, The Idea Writers: Copywriting in a New Media and Marketing Era to the inventory that you are selling on WonderClubX
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Add The Idea Writers: Copywriting in a New Media and Marketing Era, This book is a must read for any copywriter and anyone looking to understand the new realities of the brand creativity business. A memorable slogan has been the cornerstone of every great ad campaign. In the past, writing one great headline could launc, The Idea Writers: Copywriting in a New Media and Marketing Era to your collection on WonderClub |