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Foreword xiii
Acknowledgments xix
Introduction: The Heart of the Matter 1
Part I Who? Finding the Hidden Agenda
1 Defining the Hidden Agenda 19
2 The Conceptual Target 40
3 Uncovering the Hidden Agenda 58
Part II What? Connecting to the Hidden Agenda
4 Your Core 81
5 The Credo 105
6 Real Ambition 125
Part III How? Speaking to the Hidden Agenda
7 Your Win Strategy 149
8 The Advocate's Approach 165
9 The Power of Storytelling 181
Conclusion 205
Epilogue 209
Further Reading 211
Index 215
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Add The Hidden Agenda: A Proven Way to Win Business and Create a Following, Whether we are trying to push forward a project or simply persuade a friend to come with us to the movie of our choice, it all boils down to trying to stir someone to join in on that project, to follow our plan. All of us in our personal and business live, The Hidden Agenda: A Proven Way to Win Business and Create a Following to your collection on WonderClub |