The Handbook of Global User Research Book

1. Introduction And Motivation
a. What Makes Global Research Different and More Difficult?
i. Explain the need for the book by describing an international study that went badly wrong
b. This Book Is Not About Globalization Or Localization Of Products Or Software.
c. How This Book Fits With Other Books On User Research And Usability Testing
d. Introduction To Subject Areas

2. Project Management
a. Planning International Studies
i. Determining whether one should even do the research, the cost-benefit tradeoff.
ii. Decomposing The Research Request
iii. Strategies For Planning
iv. Getting a prototype, as well as testing scenarios, translated and ready to test in different markets. Success Requires Very Careful Planning: Making The Schedule
v. Establishing The Research Budget
vi. Who Should Be Doing This? How Do I Staff It?
b. Finding Quality In-Country Resources
i. Dilemma ? Do I Trust My Vendor Partners or Do I Travel to All These Places?
c. Managing an International User Research Team
d. Engaging ?clients? in distant research activities. Always a challenge, since they are so expensive and so remote

3. Preparation
a. How to Get Started
i. Research Objectives
ii. Test Planning ? Basics And Beyond
iii. Discovery
iv. Aligning Expectations
b. Getting Quality Research Participants Can Be Frustrating (At Best)
c. Developing a Translatable Moderator's Guide
d. Companies ?outsourcing? user research to foreign countries, and how to manage that.

4. Fieldwork For Global User Research Projects
a. Moderating Test Sessions And Collecting Data
i. Moderation ? Minimizing Cultural Artifacts
1. Who Should Moderate?
a. Native Speakers Only?
b. It's Not Just Language; It's Culture Too
2. Cultural Differences In Moderation
ii. Making Data Collection Easier
b. Interpreters and Translations
i. The Problem of Language
ii. Before Testing: Translating and Localizing the Test Protocol
iii. What Makes An Interpreter Good? What To Look For
iv. Managing The Sessions
c. Facilities, Technical Set Up, and Remote Observation
i. Managing Differing Expectations about What Is Expected
ii. Locating and Choosing Research Facilities
iii. Practical Guide To Understanding How to Record Data Just About Anywhere
iv. Remote Observation: Webcasting Sessions to Remote Viewers In Real Time Around The Globe

5. A (Brief) Tour of Global Considerations For Other Research Methods
a. How Remote Testing Changes Global User Research
b. Ethnographic Studies
c. Developing Global Personas
d. Online Survey
e. Eye Tracking
f. Focus Groups
g. Web Analytics

6. Analysis and Reporting
a. Audience Analysis
i. Who Will Read It?
ii. In What Languages Will It Be Read
b. Consolidating Findings From All Those Locations
c. Sharing results with global clients
d. Making conclusions Across Markets
e. Video Highlights
i. Introduction To Video Formats
ii. Subtitles
iii. Languages

7. Things you need to know to research in:
f. Country A ? Z Country A ? Z
g. Local standards that need to be incorporated into research protocols.
h. Research traditions in various cultures that lead to researchers having unique points of view in Local standards that need to be incorporated into research protocols.
i. Laws and regulations that need to be reflected in the research.

8. Practicalities
a. Travel Planning ? How to Get There Without Going Insane
b. ?Yes Sir, I Really Do Need Three Laptops? -- How To Get Through Security and Customs
c. More things to worry about: power, vaccines, visas, currency, time change, etc.
d. Travel Checklist

9. Conclusions
e. Perspectives on the Future of Global Research

10. Appendix:
a. Directory of Resources Mentioned in Book

11. References

12. Index