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The Global Market for Higher Education: Sustainable Competitive Strategies for the New Millennium Book

The Global Market for Higher Education: Sustainable Competitive Strategies for the New Millennium
The Global Market for Higher Education: Sustainable Competitive Strategies for the New Millennium, The economic and social impact of international education is substantial with many educational institutions now dependent on the recruitment of overseas students for their survival. The authors of The Global Market for Higher Education discuss this ind, The Global Market for Higher Education: Sustainable Competitive Strategies for the New Millennium has a rating of 3 stars
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The Global Market for Higher Education: Sustainable Competitive Strategies for the New Millennium, The economic and social impact of international education is substantial with many educational institutions now dependent on the recruitment of overseas students for their survival. The authors of The Global Market for Higher Education discuss this ind, The Global Market for Higher Education: Sustainable Competitive Strategies for the New Millennium
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  • The Global Market for Higher Education: Sustainable Competitive Strategies for the New Millennium
  • Written by author Tim Mazzarol
  • Published by Elgar, Edward Publishing, Inc., November 2001
  • "The economic and social impact of international education is substantial with many educational institutions now dependent on the recruitment of overseas students for their survival." "The authors of The Global Market for Higher Education discuss this ind
  • Mazzarol and Soutar (management, University of Western Australia) consider the education industry from a strategic and services marketing perspective, proposing a model for competitive advantage. Based on primary and secondary data, they argue that an edu
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Book Categories

Authors

Foreword
1Education as a Marketable Service1
2Facing the Next Millennium15
3What Brings Success?35
4A Student's Perspective54
5Developing a Sustainable Competitive Advantage70
6Global Marketing of Education Services85
7A Model of Competitive Advantage for Education Services107
8Implications of the Model128
9Developing Sustainable Strategies144
10Policy Prescriptions for Global Education157
Notes170
Index197


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The Global Market for Higher Education: Sustainable Competitive Strategies for the New Millennium, The economic and social impact of international education is substantial with many educational institutions now dependent on the recruitment of overseas students for their survival. The authors of The Global Market for Higher Education discuss this ind, The Global Market for Higher Education: Sustainable Competitive Strategies for the New Millennium

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The Global Market for Higher Education: Sustainable Competitive Strategies for the New Millennium, The economic and social impact of international education is substantial with many educational institutions now dependent on the recruitment of overseas students for their survival. The authors of The Global Market for Higher Education discuss this ind, The Global Market for Higher Education: Sustainable Competitive Strategies for the New Millennium

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The Global Market for Higher Education: Sustainable Competitive Strategies for the New Millennium, The economic and social impact of international education is substantial with many educational institutions now dependent on the recruitment of overseas students for their survival. The authors of The Global Market for Higher Education discuss this ind, The Global Market for Higher Education: Sustainable Competitive Strategies for the New Millennium

The Global Market for Higher Education: Sustainable Competitive Strategies for the New Millennium

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