The Fortune at the Bottom of the Pyramid: Eradicating Poverty through Profits (Revised and Updated 5th Anniversary Edition) Book

Preface xiii

Guide to Readers xx

Part I Private Sector and Poverty: Progress During 2004-2009 1

New Introduction: Private Sector and Poverty: Progress During 2004-2009 3

Part II The Original Text of the Book 25

Chapter 1 The Market at the Bottom of the Pyramid 27

Chapter 2 Products and Services for the BOP 47

Chapter 3 BOP: A Global Opportunity 73

Chapter 4 The Ecosystem for Wealth Creation 89

Chapter 5 Reducing Corruption: Transaction Governance Capacity 103

Chapter 6 Development as Social Transformation 125

Part III CEO Reactions to the Concept and the Book 141

Microsoft 143

Bharti Airtel--Empowering the Villages of India 145

Reuters Market Light and The Fortune at the Bottom of the Pyramid 147

Royal DSM 151

ING 153

GlaxoSmithKline 157

Unilever 159

Philips Electronics--Improving Health and Well-Being at the Base of the Pyramid 161

University of Maastricht 165

Acumen Fund 169

Part IV Case Studies and CEO Comments 171

Jaipur Rugs: Connecting Rural India to Global Markets 175

Casas Bahia: Retail for the Poor 207

CEMEX: Homes for the Poor 219

Hindustan Unilever: Lifebuoy Soap 249

Hindustan Unilever: Iodized Salt (Annapurna Salt) 261

Jaipur Foot: Prosthetics for the Poor 275

Aravind Eye Care: The Most Precious Gift 283

ICICI: Financial Services for the Poor 299

ITC e-Choupal: Technology for the Poor 321

Voxiva: Health Alerts for All 345

E+Co: Energy for Everyone 357

Biographies of the Researchers and Writers of the Success Case Studies from The Fortune at the Bottom of the Pyramid 373

Part V Video Clips (on CD)

Jaipur Rugs

Casas Bahia

CEMEX

Annapurna Salt

Hindustan Lever Limited

Jaipur Foot

Aravind Eye Care

ICICI Bank

ITC e-Choupal

EID Parry

Voxiva

E+Co/Tecnosol

Andhra Pradesh

Index 385