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Book Categories |
| List of Figures | ||
| List of Tables | ||
| List of Boxes | ||
| Abbreviations | ||
| Notes on the Contributors | ||
| Introduction: Why the Expressive Organization? | 1 | |
| Scaling the Tower of Babel: Relational Differences between Identity, Image, and Culture in Organizations | 11 | |
| Organizational Identity as Moral Philosophy: Competitive Implications for Diversified Corporations | 36 | |
| How Brands are Taking over the Corporation | 51 | |
| Markets and Meanings: Re-Imagining Organizational Life | 66 | |
| The Road to Transparency: Reputation Management at Royal Dutch/Shell | 77 | |
| Distorted Images and Reputation Repair | 97 | |
| Building and Managing Corporate Brand Equity | 115 | |
| Building the Unique Organization Value Proposition | 138 | |
| Corporate Communication Orchestrated by a Sustainable Corporate Story | 157 | |
| Planning and Communicating Using Stories | 182 | |
| Managing the Corporate Store | 196 | |
| Valuing Expressive Organizations: Intellectual Capital and the Visualization of Value Creation | 208 | |
| The Communication Advantage: A Constituency-Focused Approach to Formulating and Implementing Strategy | 233 | |
| Self-Absorption and Self-Seduction in the Corporate Identity Game | 246 | |
| Identity Lost or Identity Found? Celebration and Lamentation over the Postmodern View of Identity in Social Science and Fiction | 271 | |
| Index | 285 |
| Price | Condition | Delivery | Seller | Action |
| $99.99 | Digital |
| WonderClub |
Patrick Henry
reviewed The Expressive Organization: Linking Identity, Reputation, and the Corporate Brand on August 10, 2008
The Expressive Organization: Linking Identity, Reputation, and the Corporate Brand
Grad school
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Add The Expressive Organization: Linking Identity, Reputation, and the Corporate Brand, This book challenges current beliefs about organizational identity, reputation, and branding. It contains a wealth of new ideas for finding the elusive answers to questions troubling contemporary organizations, such as: How does an organization creat, The Expressive Organization: Linking Identity, Reputation, and the Corporate Brand to the inventory that you are selling on WonderClubX
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Add The Expressive Organization: Linking Identity, Reputation, and the Corporate Brand, This book challenges current beliefs about organizational identity, reputation, and branding. It contains a wealth of new ideas for finding the elusive answers to questions troubling contemporary organizations, such as: How does an organization creat, The Expressive Organization: Linking Identity, Reputation, and the Corporate Brand to your collection on WonderClub |
