The Entrepreneur's Guide To Writing Business Plans And Proposals Book

Acknowledgments

Introduction

I How to Write a Business Plan 1

1 Start from Strength: What's in It for Me? 3

2 Capture the Elusive Readers: What's in It for Them? 20

3 Conquer the First Draft: The Easy Part 29

4 Edit for Power: The Hard Part 44

5 Prepare for Success: Develop a Realistic Marketing Plan 60

6 Demonstrate Financial Credibility: Money Still Makes the World Go' Round Gerry Young Young, Gerry 68

7 Writing in the Twenty-First Century: A Guide to Today's New Mechanics 105

II How to Write a Business Proposal 123

8 Raise the Bar: What You Are Really Proposing 125

9 Tie the Knot: Why Your Proposal Makes the Prospect so Nervous 131

10 The Art and Science of Persuasion: Convince Readers to See It Your Way 143

11 Watch Winners at Work: A Model Proposal 149

Appendices Gerry Young Young, Gerry 169

Appendix A Financial Ratios 169

Appendix B Estimating and Calculating Direct Costs 169

Appendix C Key Financial Terms 175

Appendix D Financial Resources on the World Wide Web 177

Index 181

About the Author and Contributor 185