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Book Categories |
| Ch. 1 | The fan challenge | 3 |
| Ch. 2 | Sports in trouble | 27 |
| Ch. 3 | How fans connect | 53 |
| Ch. 4 | Reinventing the sports brand | 93 |
| Ch. 5 | Generating the sports brand transformation | 121 |
| Ch. 6 | Implementing the sports brand transformation | 157 |
| Ch. 7 | Communicating the sports brand | 197 |
| Ch. 8 | Sustaining the fan connection | 231 |
| Ch. 9 | Successful cases of sports branding | 263 |
| Ch. 10 | The future of fan connection | 293 |
| Price | Condition | Delivery | Seller | Action |
| $99.99 | Digital |
| WonderClub |
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Add The Elusive Fan: Reinventing Sports in a Crowded Marketplace, Sports are a multibillion-dollar global business that will continue to grow by leaps and bounds into the foreseeable future. The bad news is: It's never been harder to attract, engage, and retain the sports fan. Today's sports fans are bombarded by ch, The Elusive Fan: Reinventing Sports in a Crowded Marketplace to the inventory that you are selling on WonderClubX
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Add The Elusive Fan: Reinventing Sports in a Crowded Marketplace, Sports are a multibillion-dollar global business that will continue to grow by leaps and bounds into the foreseeable future. The bad news is: It's never been harder to attract, engage, and retain the sports fan. Today's sports fans are bombarded by ch, The Elusive Fan: Reinventing Sports in a Crowded Marketplace to your collection on WonderClub |