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Preface vii
Acknowledgments viii
About the Author viii
The Basics
What Is News? 1
History of Journalism in the United States 6
The Role of News Media in American Society 12
Kershner's Five Rules of Journalism 18
Basics of Good Journalism 22
A Stylebook Primer 27
How to Read a Newspaper 30
Grammar and Usage
Commonly Misused Words 34
Commas, Colons, and Semicolons 38
Punctuating Quotations 44
Active and Passive Voice 48
Spell Checkers 52
Writing News Stories
How to Write a News Story in 15 Steps 54
How to Write a Strong Lead 60
How to Structure a News Story 65
How to Conduct an Interview 71
Covering Beats
How to Cover Meetings and Speeches 78
How to Cover Police and Courts 84
How to Cover Disasters and Tragedies 89
How to Write Obituaries 94
Specialized Writing
How to Write Reviews and Criticism 97
How to Write Editorials and Columns 102
How to Write Profiles 106
How to Write Feature Stories 109
How to Market Feature Stories 113
Editing Newspapers
How Newspapers Are Organized 118
How to Plan a Newspaper 123
How to Lay Out Pages 129
How to Write Headlines 133
How to Write Cutlines 136
How to Use Photos and Graphics 139
How to Edit Stories 142
Advanced Topics
Legal Considerations in Journalism 145
Ethical Considerations in Journalism 149
The Future of the Mass Media 155
Tips from the Best 160
Index 163
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