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The Economics of Sports Broadcasting Book

The Economics of Sports Broadcasting
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The Economics of Sports Broadcasting, Sports now constitute one of the most valuable forms of broadcast entertainment in today's lucrative international market. This textbook explains the economics underlying the sports broadcasting phenomenon. The specific regulatory culture governing spo, The Economics of Sports Broadcasting
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  • The Economics of Sports Broadcasting
  • Written by author Chris Gratton
  • Published by Taylor & Francis, Inc., 5/29/2007
  • Sports now constitute one of the most valuable forms of broadcast entertainment in today's lucrative international market. This textbook explains the economics underlying the sports broadcasting phenomenon. The specific regulatory culture governing spo
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1. Introduction 2. The Actors Involved in Sport Broadcasting 3. The Landscape of TV Channels 4. Televised Sport- the Commodity 5. Property Rights and Sale Procedures 6. The Auctioning of Sports Rights 7. Competition Between the Channels- A Game Theoretical Approach 8. Vertical and Horizontal Integration of Supply 9. The Demand for Sports Programmes


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The Economics of Sports Broadcasting, Sports now constitute one of the most valuable forms of broadcast entertainment in today's lucrative international market. This textbook explains the economics underlying the sports broadcasting phenomenon.
The specific regulatory culture governing spo, The Economics of Sports Broadcasting

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The Economics of Sports Broadcasting, Sports now constitute one of the most valuable forms of broadcast entertainment in today's lucrative international market. This textbook explains the economics underlying the sports broadcasting phenomenon.
The specific regulatory culture governing spo, The Economics of Sports Broadcasting

The Economics of Sports Broadcasting

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The Economics of Sports Broadcasting, Sports now constitute one of the most valuable forms of broadcast entertainment in today's lucrative international market. This textbook explains the economics underlying the sports broadcasting phenomenon.
The specific regulatory culture governing spo, The Economics of Sports Broadcasting

The Economics of Sports Broadcasting

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