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The Design of Things to Come: How Ordinary People Create Extraordinary Products Book

The Design of Things to Come: How Ordinary People Create Extraordinary Products
The Design of Things to Come: How Ordinary People Create Extraordinary Products, , The Design of Things to Come: How Ordinary People Create Extraordinary Products has a rating of 3.5 stars
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The Design of Things to Come: How Ordinary People Create Extraordinary Products, , The Design of Things to Come: How Ordinary People Create Extraordinary Products
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Digital Copy
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  • The Design of Things to Come: How Ordinary People Create Extraordinary Products
  • Written by author Craig M. Vogel
  • Published by Pearson Prentice Hall, June 2005
  • The iPod is a harbinger of a revolution in product design: innovation that targets customer emotion, self-image, and fantasy, not just product function. Read the hidden stories behind BodyMedia's SenseWear body monitor, Herman Miller's Mirra C
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Book Categories

Authors

Ch. 1The new breed of innovator1
Ch. 2Pragmatic innovation - the new mandate21
Ch. 3The art and science of business47
Ch. 4Identifying today's trends for tomorrow's innovations67
Ch. 5Design for desire - the new product prescription87
Ch. 6The powers of stakeholders - people fueling innovation105
Ch. 7B-to-B innovation - the new frontier of fantasy125
Ch. 8Making decisions for profit - success emerging from chaos145
Ch. 9A process for product innovation163
Ch. 10Creating a blanket of IP to protect your brand from the elements183
Ch. 11To hire consultants or build internally - that is the question199
Epilogue : the powers of innovation - the new economy of opportunity221


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