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Book Categories |
Ch. 1 | The new breed of innovator | 1 |
Ch. 2 | Pragmatic innovation - the new mandate | 21 |
Ch. 3 | The art and science of business | 47 |
Ch. 4 | Identifying today's trends for tomorrow's innovations | 67 |
Ch. 5 | Design for desire - the new product prescription | 87 |
Ch. 6 | The powers of stakeholders - people fueling innovation | 105 |
Ch. 7 | B-to-B innovation - the new frontier of fantasy | 125 |
Ch. 8 | Making decisions for profit - success emerging from chaos | 145 |
Ch. 9 | A process for product innovation | 163 |
Ch. 10 | Creating a blanket of IP to protect your brand from the elements | 183 |
Ch. 11 | To hire consultants or build internally - that is the question | 199 |
Epilogue : the powers of innovation - the new economy of opportunity | 221 |
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