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Introduction 1
Part 1 "All that America Stands for"
1 A Brief History of Coke 9
2 Building the Brand 33
3 Biggering and Biggering 63
4 The Battle for Schools 89
5 The Bottled Water Lie 118
Part 2 Teaching the World to Sing
6 "¡Toma lo Bueno!" 145
7 "Syrup in the Veins" 171
8 The Full Force of the Law 201
9 All the Water in India 227
10 The Case Against "Killer Coke" 260
Acknowledgments 293
Notes 295
Bibliography 359
Index 369
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Add The Coke Machine: The Dirty Truth Behind the World's Favorite Soft Drink, The Coke Machine takes readers deep inside the Coca-Cola Company and its international franchisees to reveal how they became the number one brand in the world, and just how far they'll go to stay there. Ever since its I'd like to teach the w, The Coke Machine: The Dirty Truth Behind the World's Favorite Soft Drink to the inventory that you are selling on WonderClubX
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Add The Coke Machine: The Dirty Truth Behind the World's Favorite Soft Drink, The Coke Machine takes readers deep inside the Coca-Cola Company and its international franchisees to reveal how they became the number one brand in the world, and just how far they'll go to stay there. Ever since its I'd like to teach the w, The Coke Machine: The Dirty Truth Behind the World's Favorite Soft Drink to your collection on WonderClub |