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This book makes available for the first time comparable, detailed socioeconomic breakdowns of the monetary donations made by blacks as well as whites. Its 55 tables identify the average dollar amounts donated to various types of charitable organizations and the methods of fundraising to which donors considered themselves most responsive. Based on national polls commissioned by the Joint Center for Political Studies and on reviews of selected charitable organizations in eight cities, Dr. Carson's findings suggest that although the overall frequency of giving is identical for blacks and whites, blacks are much more responsive than whites to charitable appeals made or endorsed by members of the clergy, suggesting a venue many fundraisers may need to take more seriously if they are to reach black donors.
Author Biography: Emmett D. Carson is a program officer at the Ford Foundation.
| Price | Condition | Delivery | Seller | Action |
| $99.99 | Digital |
| WonderClub |
Alexandros Ioannidis
reviewed The Charitable Appeals Fact Book: How Black and White Americans Respond to Different Types of Fund-Raising Efforts on February 13, 2018
The Charitable Appeals Fact Book: How Black and White Americans Respond to Different Types of Fund-Raising Efforts
2018 Reading Challenge - A book by a local author
This book focuses on Booker T. Washington, W.E.B. Dubois and the legacy they fostered in the politics of Black America. The section of W.E.B. Dubois was incredibly informative and comprehensive. I appreciated the exploration of Marcus Garvey's movement, while having Pan African elements a la Dubois, but was economically rooted in the conservative politics/economics of Washington. There were also sections on the former Chicago mayor, Harold Washington, and Louis Farrakhan. While the actually writing of the book could be a bit dry at times, it was packed full of information.
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Add The Charitable Appeals Fact Book: How Black and White Americans Respond to Different Types of Fund-Raising Efforts, This book makes available for the first time comparable, detailed socioeconomic breakdowns of the monetary donations made by blacks as well as whites. Its 55 tables identify the average dollar amounts donated to various types of charitable organizations a, The Charitable Appeals Fact Book: How Black and White Americans Respond to Different Types of Fund-Raising Efforts to the inventory that you are selling on WonderClubX
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Add The Charitable Appeals Fact Book: How Black and White Americans Respond to Different Types of Fund-Raising Efforts, This book makes available for the first time comparable, detailed socioeconomic breakdowns of the monetary donations made by blacks as well as whites. Its 55 tables identify the average dollar amounts donated to various types of charitable organizations a, The Charitable Appeals Fact Book: How Black and White Americans Respond to Different Types of Fund-Raising Efforts to your collection on WonderClub |