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Foreword by Richard Branson
INTRODUCTION Why business needs creativity
CHAPTER 1: HOW TO PLAY When we unleash our natural creative potential, anything is possible.
CHAPTER 2: IDEA SPAGHETTI Having lots and lots of ideas increases the chance of having some really great ones.
CHAPTER 3: SCAVENGERS Always on the hunt for things to innovate.
CHAPTER 4: THE ANSWER IS IN THE QUESTION Why getting the best answer means asking the right questions in the first place.
CHAPTER 5: LEFT BRAIN, MEET MR RIGHT Helping the two halves of our brains work together.
CHAPTER 6: BRAIN FLASH Using visualisation to come up with creative solutions.
CHAPTER 7: THE IDEA COMMUNE Working (and playing) with others to come up with ideas.
CHAPTER 8: FAR OUT Think big and don't let the truth get in the way of a good story.
CHAPTER 9: SHOE SWAPPER Looking at problems from different perspectives.
CHAPTER 10: CONNECTED The art of putting unconnected things together to create something completely new.
CHAPTER 11: KILL THE IDEA Choosing which ideas to focus our time, money and energy on.
CHAPTER 12: BLAST OFF!
Creating environments that put creativity into orbit.
CONCLUSION
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Add The Business Playground: Where Creativity and Commerce Collide, The Business Playground is the definitive guide to creativity and innovation Written by musician/entrepreneur Dave Stewart and branding expert Mark Simmons, The Business Playground offers a revealing look at what creativity is and, The Business Playground: Where Creativity and Commerce Collide to the inventory that you are selling on WonderClubX
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Add The Business Playground: Where Creativity and Commerce Collide, The Business Playground is the definitive guide to creativity and innovation Written by musician/entrepreneur Dave Stewart and branding expert Mark Simmons, The Business Playground offers a revealing look at what creativity is and, The Business Playground: Where Creativity and Commerce Collide to your collection on WonderClub |