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Book Categories |
| The six-minute read | ||
| 1 | What is a brand? | 3 |
| 2 | Brand strategy is business strategy | 7 |
| 3 | Brands in the boardroom | 18 |
| 4 | Strong brands command market share | 23 |
| 5 | Strong brands create barriers to entry for competitors | 29 |
| 6 | Strong brands can launch successful extensions | 32 |
| 7 | Strong, well-defined brands find it easier to enter new markets | 39 |
| 8 | Strong brands can attract and retain talent | 45 |
| 9 | Strong brands have lower price elasticity | 51 |
| 10 | Strong brands can command a premium | 60 |
| 11 | Strong brands can deal with market disruption | 66 |
| 12 | Strong brands have more loyalty | 71 |
| 13 | Strong brands are a store of trust | 79 |
| 14 | Strong brands can stimulate innovation | 85 |
| 15 | Defining the market | 95 |
| 16 | Strategic challenges | 102 |
| 17 | Launch | 107 |
| 18 | Challenge | 116 |
| 19 | Maintain | 125 |
| 20 | Revitalize | 134 |
| 21 | Re-brand | 141 |
| 22 | Acquire | 151 |
| 23 | American Express | 163 |
| 24 | Ben & Jerry's | 169 |
| 25 | Def Jam | 177 |
| 26 | IBM | 183 |
| 27 | Dove | 190 |
| 28 | BP | 195 |
| 29 | The economist | 200 |
| 30 | Understanding brand strength | 209 |
| 31 | Understanding brand value | 219 |
| 32 | Brand measurement and business performance | 235 |
| 33 | Building strong brands | 254 |
| Price | Condition | Delivery | Seller | Action |
| $99.99 | Digital |
| WonderClub |
Tony Blevins
reviewed The Business of Brands on March 21, 2015
The Business of Brands
A should-read book on product development for knowledge workers and entrepreneurs.
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