The Association Guide to Going Global: New Strategies for a Changing Economic Landscape Book

Foreword by Virgil R. Carter.

Introduction.

Chapter 1 Why Go Global?

Long-Term Implication of Current Trends.

Leading the Way in a Flattened World.

The Rise of SMEs in the Global Arena.

Opportunities in the Face of Declining Membership: How to Survive When Dealing with Industry Consolidation.

Outwit, Outplay, Outlast: Today's Associations Need Creativity, Imagination, and a New Focus to Survive.

Putting the Market in the Driver's Seat.

Is a Global Strategy Beyond Your Means?

Associations Could Profit from Global Opportunities.

Assisting Countries in Need With Associations' Missions.

Making the Case to Go Global.

Rising to the Challenge.

Chapter 2 Common Problems in the Global Arena.

Globalization in the New Millennium.

Cross-Border Collaboration: Sell Successfully Overseas by Learning the Local Needs.

Global Localization.

Sorting Out What Is Global from What Is Local.

Chapter 3 The Structure of the Globalized Association.

A Regional Development Strategy.

Buy-in Through Collaboration.

Bigger May Not be Better for Associations Planning to Go Global.

Strategic Alliances and Sister Companies.

Regional Structure, Board Members, and Localization.

What Is Fair in a Global Democratic Governance Structure?

Leadership in a Consensus-Based Environment.

Chapter 4 Funding and Financing.

Sources of Income.

Mixed Signals on Globalization.

The Globalization Dilemma.

Moving from Corporate Sponsorship to Corporate Partnership.

Chapter 5 Language and Culture.

Cross-Cultural Deal Making: Don't Take "Yes" for an Answer!

Language and Policies Relating to Languages.

Guarding Your Intellectual Property Rights.

Should Your Brand Be Scrubbed Clean of Any Cultural Bias?

Foreign Representatives.

Term Limits.

Flexibility and the Ability to Make Mistakes.

Being True to Your Word.

When in Rome.

The Tug of War between Local and Global.

Chapter 6 Endeavors in Specific Countries.

Global Strategies Begin with Research.

Entering the Chinese Market.

Succeeding in India.

Special Challenges in Transatlantic Relations.

Following the Flag.

Relative Merits of These Markets.

The Fee-for-Service Model Migration.

Chapter 7 Successes and Failures: Key Ingredients to Globalization Success.

Action Plans for Globalization Success.

A Look at Four Options.

Costs versus Benefits of Each Model in Four Overseas Market Categories.

Chapter 8 Final Thoughts on Truly Becoming “Global”.

Globalization Is Survival: Becoming Global as an Antidote to Stagnant or Declining Markets.

Globalization Is a New Opportunity: Becoming Global Is Not Just for the Wealthy.

Globalization Is a Tidal Force: Doing Well by Doing Good.

Globalization Is Outreach: Communities of Common Interest.

Doing Well by Doing Good—Continued.

About the Author.

Index.