Ten Steps to Innovation Heaven: How to Create Future Growth and Competitive Strength Book

List of figures     vii
Preface     ix
Introduction     1
Step 1. What is this thing called Innovation?     9
Step 2. Understanding where you are - and how to change     29
Step 3. Create the right environment     39
Step 4. The barriers to Innovation     65
Step 5. The dance of Innovation     81
Step 6. Encourage break-out thinking     87
Step 7. Learn to notice things differently     95
Step 8. Harvest ideas     99
Step 9. Develop a new way of working     105
Step 10. Benchmark and measure     113
The people aspects of innovation: attitude vs. knowledge vs. skill     117
Putting it all together     127
Where next: what is the next step or indeed the next journey?     157
Appendices
Innovation audit     165
Innovation labs     169
Are you sitting comfortably?     171
Frameworks, templates and tools     187
Creativity tools and techniques     199
Note     203
References     205
Index     207