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Foreword v
Preface vii
Acknowledgments xi
Introduction 1
What Is "Business" or "Technical" Writing? 1
Transactional Writing 1
Transactional Versus Academic Writing 3
Working Together 3
Growing a Document 3
Using Computers 4
Saying What You Mean: A Grammar Refresher 5
Grammar and Usage Assist Credibility 6
Sentence Types in Technical Writing 9
Sentence Problems 10
Other Mechanical Difficulties 11
Dangling Modifiers 11
Parallelism 12
Diction and International Concerns 13
Assignments 16
Organizing Information 21
Introduction 21
Patterns of Order 22
Types of Order 22
Essentials of Logical Order 23
Specific Templates 23
Summary 24
Process 26
Analysis 27
Comparison 30
Persuasion 33
Ethics in Persuasion 36
Assignments 37
Letters, Memos, E-mail, and Related Forms 39
Introduction 39
Letters: The Basics 40
Full Block Form 41
Semi-Block Form 43
Simplified Form 44
Memos: The Basics 47
Varieties of Letters and Memos 49
Neutral Letters 50
Good News Letters 51
Bad News Letters 53
Good News, Bad News, and Neutral Memos 55
E-mail and Related Forms 57
E-mail 57
Fax Cover Sheets 58
Other Transmittals 58
Assignments 58
Our House to Yours: Using Summaries to Inform 63
Introduction 53
Announcements and Bulletins 63
Leaflets and Flyers 67
Analyses of Documents 69
Consumer Circuit 69
The New AT&T Bill 69
Finesse Finishing Papers 76
State Farm 1995 Annual Report 76
Assignments 76
Directions and Instructions: Writing About Process 79
Process Explains "How" 79
Process Writing Concerns 80
Audience 80
Vocabulary 82
Pattern 82
Transition 82
Exemplification 86
Parallelism 86
Format 86
Graphics 86
Invention 88
Developing Ideas 88
Invention Specifics 89
Visualization Techniques 89
"Tasking" Techniques 89
General Patterns for Process Writing 93
International Communications 94
Assignment 94
Using Analysis: Writing a Report 99
Subject Headings 99
Division 99
Classification 102
Definition 103
Use of Narrative 103
Types of Reports 104
Short Reports 105
Semi-Formal Reports 106
Proposals 110
Analysis of Proposal 110
Analysis of Text Prospectus 112
Discussion of Grant Proposal 116
Discussion of Student Proposal 120
Assignments 121
Writing the Formal Report 123
Features of the Formal Report 123
Overview 123
Binding 123
Booklet Format 125
Cover Sheet 125
Transmittal Letter or Memo 126
Table of Contents 127
Table of Illustrations 128
Abstract, or Executive Summary 128
Introduction 130
Support Section 131
Closing Section 132
Back Matter 132
Understanding the Role of the Persuasive Pattern 133
Developing Long Reports from Shorter Ones 134
Methods of Research 135
Strategy 135
Types of Research Materials-Retrospective and Current 135
Primary and Secondary Materials 141
Handling Sources 141
Overview 141
Documentation Systems-Citation and Reference List 142
What Should Get Cited? 142
Integrating References 142
Gallery of Documents 143
Assignments 174
Selling Yourself 177
Introduction 177
Keeping a Work-History File 177
The Modern Job Search 178
Resumes 181
Chronological Resumes 182
Functional Resumes 182
Mixed Resumes 182
Parts of Resumes 187
Cover Letters 189
Vitae and Portfolios 193
Interviews 193
Follow-up Correspondence 197
Assignments 198
References 201
Introduction 201
Valediction 202
Enhancing Your Document with Graphics 203
Index 213
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