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A solid marketing plan is an essential ingredient for success in any business. Yet, most small business owners have little or no marketing background and are intimidated by the thought of putting a plan to paper. This step-by-step guide takes the mystery out of marketing and shows reader how to test the market, determine buying trends and build customer loyalty.
| Price | Condition | Delivery | Seller | Action |
| $99.99 | Digital |
| WonderClub |
Marina Kalkum
reviewed Target marketing for the small business on November 11, 2014
Target marketing for the small business
I think it's a concise book, which I appreciate, and it has some pivotal concepts about marketing to really help a business owner "get" what marketing is. So, very useful, very helpful and practical. Not a comprehensive guide to marketing, but then I don't think it's meant to be. It's a good intro to marketing though, to help you understand on a fundamental level what marketing is, before you get into some grittier and denser material.
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