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Surviving in the Newspaper Business
Newspaper Managers: Who Does What?
Newspapers and the Bottom Line
Marketing the Newspaper
Producing the Advertising Revenue
Producing the Circulation Revenue
Producing the Physical Product
Producing the News
The Editor as a People Manager
Competing in the Media Marketplace
Appendix
Bibliography
Index
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Add Surviving in the Newspaper Business: Newspaper Management in Turbulent Times, Surviving in the Newspaper Business is a how-to-do-it guide to newspaper management for the 1980s and beyond. It presents a set of unified principles for successful management and exposes the student to the primary mission of the newspaper: to deliver a, Surviving in the Newspaper Business: Newspaper Management in Turbulent Times to the inventory that you are selling on WonderClubX
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Add Surviving in the Newspaper Business: Newspaper Management in Turbulent Times, Surviving in the Newspaper Business is a how-to-do-it guide to newspaper management for the 1980s and beyond. It presents a set of unified principles for successful management and exposes the student to the primary mission of the newspaper: to deliver a, Surviving in the Newspaper Business: Newspaper Management in Turbulent Times to your collection on WonderClub |