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Book Categories |
About the Authors | ||
1 | Getting the Vision Right | 1 |
2 | Myths and Realities | 9 |
3 | The eCommerce Competitive Environment | 17 |
4 | The Goals of Successful Banking Web Sites | 27 |
5 | A Framework for Successful Bank Web Strategy | 33 |
6 | Developing a Successful Web Strategy | 39 |
7 | Building Competitive Advantage through Creating Customer Value | 47 |
8 | Executing a Web Strategy | 59 |
9 | Elements of a Successful Bank Web Site | 75 |
10 | Creating an Attractive Portal | 91 |
11 | Empowering Customers at the Web Site | 99 |
12 | Community Service | 117 |
13 | Content from the Consumer Perspective | 127 |
14 | Entertainment | 139 |
15 | Taking it on the Road | 147 |
App. I | Highest Rating Banks Portal Attractiveness | 155 |
App. II | Highest Rating Banks Customer Empowerment | 155 |
App. III | Highest Rating Banks Web Site Interactivity | 155 |
App. IV | Highest Rating Banks Community Service | 156 |
App. V | Highest Scoring Banks Content from the Customer Perspective | 156 |
App. VI | Highest Scoring Banks Entertainment | 156 |
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Add Successful Web Portals in Retail Banking, Today's competitive eCommerce environment requires banks to maintain a strong Web presence-along with user-friendly web portals for their customers and clients. Successful Web Portals in Retail Banking walks you through the entire process of creating an e, Successful Web Portals in Retail Banking to the inventory that you are selling on WonderClubX
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Add Successful Web Portals in Retail Banking, Today's competitive eCommerce environment requires banks to maintain a strong Web presence-along with user-friendly web portals for their customers and clients. Successful Web Portals in Retail Banking walks you through the entire process of creating an e, Successful Web Portals in Retail Banking to your collection on WonderClub |