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Introduction | xv | |
Section 1 | The Background | 1 |
Overview | 1 | |
Chapter 1 | Introduction to Corporate Giving | 3 |
The Corporate Giving Structure | 5 | |
Direct Corporate Giving | 6 | |
Corporate Foundations | 6 | |
Other Types of Corporate Support | 8 | |
Conclusion | 8 | |
Chapter 2 | The Philosophy of Corporate Giving | 11 |
Overview | 11 | |
Corporate America | 11 | |
Good Corporate Citizen | 12 | |
Proactive Corporate Philanthropy | 12 | |
Company's Corporate Value System Impacts Charitable Giving | 14 | |
Nonprofit's Attitude Towards Corporate Giving | 14 | |
Working Together | 15 | |
Conclusion | 15 | |
Section 2 | Types of Support | 17 |
Overview | 17 | |
Chapter 3 | Direct Cash Support | 19 |
Who Receives Support? | 19 | |
Sources of Corporate Funding | 20 | |
Grants | 21 | |
Employee Matching Gift Programs | 21 | |
Cause-Related Marketing | 23 | |
Sponsorships | 26 | |
Research and Development Funds | 26 | |
Senior Management Discretionary Funds | 27 | |
Conclusion | 27 | |
Chapter 4 | In-Kind Support | 29 |
Growth in In-Kind Support | 29 | |
Company Product Donations | 30 | |
Corporate Tax Benefits | 31 | |
Other In-Kind Corporate Support | 31 | |
General Office Supplies | 31 | |
Diversity of In-Kind Support | 31 | |
Costs of Accepting In-Kind Gifts | 32 | |
Environmental Costs a Concern | 33 | |
Reporting and Accounting Issues | 33 | |
Gift-in-Kind Reporting Form | 34 | |
Timing Issues for Non-Cash Gifts | 34 | |
Conclusion | 35 | |
Chapter 5 | Corporate Volunteerism | 37 |
Xerox: An Early Supporter of Corporate Volunteerism | 37 | |
Volunteerism Viewed as a Productive Activity | 38 | |
Match Agency Needs with Company Interests | 39 | |
Conclusion | 40 | |
Section 3 | The Process | 41 |
Overview | 41 | |
Chapter 6 | Researching Corporate Giving Programs | 43 |
Sources of Research Information on Corporate Charity | 44 | |
State and Local Resources | 48 | |
General Business Information | 48 | |
The Internet | 49 | |
Corporate and Nonprofit Annual Reports | 49 | |
Check Information for Accuracy | 51 | |
Prospect Research Data Collection | 51 | |
Prospect Research Rating | 51 | |
Conclusion | 54 | |
Chapter 7 | Cultivation | 55 |
Building Relationships | 55 | |
Advisory Boards | 56 | |
The Rising Star Theory | 56 | |
Corporate Consultants | 57 | |
Corporate Fact-Finding Visit | 57 | |
On-Site Visits | 57 | |
Contact Report | 58 | |
The Moves Principle | 59 | |
Conclusion | 60 | |
Chapter 8 | Solicitation | 63 |
The Proposal | 63 | |
The Proposal Itself | 66 | |
Additional Documents | 67 | |
Filing System | 68 | |
The Ask | 68 | |
Conclusion | 70 | |
Chapter 9 | Evaluation | 73 |
Type 1 | Solicitation Evaluation | 73 |
Examining the Solicitation | 76 | |
Creating a More Effective Solicitation Process | 76 | |
Type 2 | Project Evaluation | 77 |
Type 3 | Fund-Raising Evaluation | 81 |
Conclusion | 82 | |
Chapter 10 | Recognition and Stewardship | 85 |
Recognition | 85 | |
Stewardship | 86 | |
Conclusion | 87 | |
Section 4 | The People | 89 |
Overview | 89 | |
Chapter 11 | The Decision Makers | 91 |
Points of Entry | 91 | |
Corporate Foundations | 92 | |
Direct Corporate Giving | 93 | |
The CEO | 93 | |
Employee Contributions Committees | 94 | |
Decentralized Decision Process | 94 | |
Investigate Local Committees | 94 | |
Target Your Appeal | 95 | |
Personal Empowerment | 95 | |
Corporate Giving Consultants | 95 | |
Professional Groups of Corporate Donors | 96 | |
Other Decision Makers | 97 | |
A Final Word on the Judicial System | 98 | |
Conclusion | 98 | |
Section 5 | The Strategy | 101 |
Overview | 101 | |
Chapter 12 | Creating and Implementing an Effective and Sustainable Corporate Fund-Raising Strategy | 103 |
Goal Setting | 104 | |
Create and Implement Strategy | 105 | |
Monitor and Review Progress | 107 | |
Redirect Resources | 107 | |
Year-End Reporting and Analysis | 107 | |
Conclusion | 108 | |
Chapter 13 | Matching Gifts: A Case Study | 109 |
Engaging the Strategy | 109 | |
State the Goal | 110 | |
Set Realistic Goals | 110 | |
Step 1 | Research | 110 |
Step 2 | Cultivation | 114 |
Step 3 | Solicitation | 115 |
Matching Gifts Provide Giving Incentive | 115 | |
Acknowledgement Letter Reminder | 117 | |
Prepaid Reply Postcard | 117 | |
Step Four: Evaluation | 118 | |
Step Five: Recognition and Stewardship | 119 | |
Reviewing the Strategy | 119 | |
Additional Matching Gift Issues | 120 | |
Conclusion | 123 | |
Chapter 14 | Issues, Trends, and Technology | 125 |
Timing Issues | 125 | |
Trends | 128 | |
Technology | 131 | |
Conclusion | 135 | |
Appendices | 137 | |
A | Sample Corporate Proposal | 139 |
B | Sample On-Line Grant Proposal Form | 167 |
C | Matching Gift Fulfillment via Phone | 175 |
D | Intel Matching Form for Educational Institutions | 177 |
E | Matching Gift Information for the American Express Company | 179 |
Resource Bibliography | 181 | |
Index | 185 |
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Add Successful Corporate Fundraising: Effective Strategies for Today's Nonprofits, Corporate giving currently accounts for nearly 10 percent of all charitable donations nationwide, and most experts agree that the flow of corporate resources earmarked for nonprofit programs is on the rise. Yet, many fund raisers are held back from tappin, Successful Corporate Fundraising: Effective Strategies for Today's Nonprofits to the inventory that you are selling on WonderClubX
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Add Successful Corporate Fundraising: Effective Strategies for Today's Nonprofits, Corporate giving currently accounts for nearly 10 percent of all charitable donations nationwide, and most experts agree that the flow of corporate resources earmarked for nonprofit programs is on the rise. Yet, many fund raisers are held back from tappin, Successful Corporate Fundraising: Effective Strategies for Today's Nonprofits to your collection on WonderClub |