Strategy pure and simple Book

Why do some companies succeed and prosper in tough, challenging, competitive times, while other companies - whose products or services may be just as good or even better - end up falling by the wayside? The answer, says Michel Robert, lies in the all-important ability of the CEO to outthink, outplan, and outmaneuver the competition with a strategically successful positioning of the company over the long term. In this bold, groundbreaking book, the popular author who coined the phrase "strategic thinking" shows you how to create and sustain a winning corporate strategy for your organization - no matter what its present size or current level of success. The Strategic Thinking Process described in these pages has been exhaustively tested and refined during Michel Robert's 20 years of pioneering work with the CEOs and management teams of more than 230 companies. Strategy Pure and Simple shows you a commonsense way to select a clear strategy for your organization ... establish effective plans to implement it successfully ... and persuasively communicate both to your employees in order to gain their commitment and involvement. Discover how to: develop a coherent, consensus-building strategic vision that will beat today's competitors and tomorrow's as well; pinpoint the dominant force that drives your own particular company toward certain products, markets, and customers; determine its key areas of excellence and find bold new ways to leverage them in order to find and exploit new opportunities; present your strategy so that it captures companywide support and much more. The book also contains numerous examples of how these concepts have been used by winning CEOs in a number of successful organizations as diverse as 3M, Caterpillar, Merck, Pizza Hut, Johnson & Johnson, and Wal-Mart. In short, this book provides all the "inside" information you need to make sure that your own company thrives and prospers through the 1990s and into the next century.

From the popular author who coined the phrase "strategic thinking" comes this bold new approach to helping CEOs set clear goals for their organizations, establish effective strategies for reaching them, and communicate those strategies persuasively to the employees.