Strategy Maps: Converting Intangible Assets into Tangible Outcomes Book

Strategy Maps: Converting Intangible Assets into Tangible Outcomes, More than a decade ago, Robert S. Kaplan and David P. Norton introduced the Balanced Scorecard, a revolutionary performance measurement system that allowed organizations to quantify intangible assets such as people, information, and customer relationships, Strategy Maps: Converting Intangible Assets into Tangible Outcomes

4 out of 5 stars based on 2 reviews

Strategy Maps: Converting Intangible Assets into Tangible Outcomes
Written by author Robert S. Kaplan
Published by Harvard Business Press, February 2004
More than a decade ago, Robert S. Kaplan and David P. Norton introduced the Balanced Scorecard, a revolutionary performance measurement system that allowed organizations to quantify intangible assets such as people, information, and customer relationships
Building on their earlier collaborative work in The Balanced Scorecard and the Strategy-Focused Organization, (Kaplan (leadership development, Harvard Business School) and Norton (president, Balanced Scorecard Collaborative) add the concept

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Book Categories

Authors

Preface
Pt. I Overview
1 Introduction 3
2 Strategy Maps 29
Pt. II Value-Creating Processes
3 Operations Management Processes 65
4 Customer Management Processes 105
5 Innovation Processes 135
6 Regulatory and Social Processes 163
Pt. III Intangible Assets
7 Aligning Intangible Assets to Enterprise Strategy 199
8 Human Capital Readiness 225
9 Information Capital Readiness 249
10 Organization Capital Readiness 275
Pt. IV Building Strategies and Strategy Maps
11 Customizing Your Strategy Map to Your Strategy 319
12 Planning the Campaign 365
Pt. V The Case Files
13 Private-Sector Organizations 397
14 Public-Sector Organizations 411
15 Nonprofit Organizations 429
Index 439
About the Authors 453

Title: Strategy Maps: Converting Intangible Assets into Tangible Outcomes

Manufacturer:

University Press

Item Number: 9781591391340

Publication Date: February 2004

Number: 1

Product Description: Full Name: Strategy Maps: Converting Intangible Assets into Tangible Outcomes; Short Name:Strategy Maps

Universal Product Code (UPC): 9781591391340

WonderClub Stock Keeping Unit (WSKU): 9781591391340

Rating: 4/5 based on 2 Reviews

Image Location: https://wonderclub.com/images/covers/13/40/9781591391340.jpg

Category: Media >> Books

Weight: 0.200 kg (0.44 lbs)

Width: 6.420 cm (2.53 inches)

Heigh : 9.320 cm (3.67 inches)

Depth: 1.610 cm (0.63 inches)

Date Added: August 25, 2020, Added By: Ross

Date Last Edited: August 25, 2020, Edited By: Ross

Price	Condition	Delivery	Seller	Action
$99.99	Digital	Arrives between May 4 - Jun 3 Login to your account for a direct download. Some files are emailed from Dropbox. Continent $0.00 - World $0.00	WonderClub (9296 total ratings)

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reviewed Strategy Maps: Converting Intangible Assets into Tangible Outcomes on December 20, 2017

Strategy Maps: Converting Intangible Assets into Tangible Outcomes

Uma contribuiÃ§Ã£o muito importante para quem estÃ¡ diretamente ligado com a Ã¡rea de pensamento estratÃ©gico empresarial. O livro tem sistemÃ¡tica muito relevante que organiza de forma simples e com muitos exemplos e cases interessantes a forma de pensar a estratÃ©gia das empresas de uma maneira integrada.
Mostra ainda que objetivos financeiros e de maximizaÃ§Ã£o de valor aos acionistas nÃ£o sÃ£o alcanÃ§Ã¡veis sem que haja plena integraÃ§Ã£o com os demais processos e Ã¡reas da empresa.
Em suma um bom ponto de partida Ã© um livro que certamente merece estar na biblioteca de todos aqueles ligados direta ou indiretamente Ã definiÃ§Ã£o e monitoramento das estratÃ©gias empresariais.

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Strategy Maps: Converting Intangible Assets into Tangible Outcomes, More than a decade ago, Robert S. Kaplan and David P. Norton introduced the Balanced Scorecard, a revolutionary performance measurement system that allowed organizations to quantify intangible assets such as people, information, and customer relationships, Strategy Maps: Converting Intangible Assets into Tangible Outcomes

Add Strategy Maps: Converting Intangible Assets into Tangible Outcomes, More than a decade ago, Robert S. Kaplan and David P. Norton introduced the Balanced Scorecard, a revolutionary performance measurement system that allowed organizations to quantify intangible assets such as people, information, and customer relationships, Strategy Maps: Converting Intangible Assets into Tangible Outcomes to the inventory that you are selling on WonderClub

Add Strategy Maps: Converting Intangible Assets into Tangible Outcomes, More than a decade ago, Robert S. Kaplan and David P. Norton introduced the Balanced Scorecard, a revolutionary performance measurement system that allowed organizations to quantify intangible assets such as people, information, and customer relationships, Strategy Maps: Converting Intangible Assets into Tangible Outcomes to your collection on WonderClub

Strategy Maps: Converting Intangible Assets into Tangible Outcomes Book

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	Preface
Pt. I	Overview
1	Introduction	3
2	Strategy Maps	29
Pt. II	Value-Creating Processes
3	Operations Management Processes	65
4	Customer Management Processes	105
5	Innovation Processes	135
6	Regulatory and Social Processes	163
Pt. III	Intangible Assets
7	Aligning Intangible Assets to Enterprise Strategy	199
8	Human Capital Readiness	225
9	Information Capital Readiness	249
10	Organization Capital Readiness	275
Pt. IV	Building Strategies and Strategy Maps
11	Customizing Your Strategy Map to Your Strategy	319
12	Planning the Campaign	365
Pt. V	The Case Files
13	Private-Sector Organizations	397
14	Public-Sector Organizations	411
15	Nonprofit Organizations	429
	Index	439
	About the Authors	453