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Strategic Synergy Book

Strategic Synergy
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Strategic Synergy, This is the second edition of an outstanding collection of readings on synergy. Now brought fully up to date with new readings and a new introduction, and with extensive editorial comment throughout, Strategic Synergy assembles the writings of the top man, Strategic Synergy
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  • Strategic Synergy
  • Written by author Andrew Campbell, Kathleen Luchs
  • Published by Cengage Learning, 9/28/1998
  • This is the second edition of an outstanding collection of readings on synergy. Now brought fully up to date with new readings and a new introduction, and with extensive editorial comment throughout, Strategic Synergy assembles the writings of the top man
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Book Categories

Authors

Introduction 1
Pt. I What is synergy? 13
1 Introduction to synergy 15
2 Synergy and capabilities 22
3 Invisible assets 41
4 Integrating strategies for clusters of businesses 62
Pt. II Identifying opportunities 71
5 Introduction to identifying opportunities 73
6 Interrelationships among business units 78
7 Evaluating interdependencies across businesses 107
8 Four portfolios analysis 123
Pt. III Creating synergy benefits 137
9 Introduction to synergy benefits 139
10 Seeking and achieving synergies 146
11 Transnational solution 171
12 Managing alliances 193
13 Building core skills 209
Pt. IV Synergy in practice 235
14 Introduction to synergy in practice 237
15 Diversification in the financial services industries 244
16 Rebuilding an alliance 284
17 Creating value in symbiotic acquisitions 294
18 Co-ordinating international manufacturing and technology 306
Index 334


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Strategic Synergy, This is the second edition of an outstanding collection of readings on synergy. Now brought fully up to date with new readings and a new introduction, and with extensive editorial comment throughout, Strategic Synergy assembles the writings of the top man, Strategic Synergy

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Strategic Synergy, This is the second edition of an outstanding collection of readings on synergy. Now brought fully up to date with new readings and a new introduction, and with extensive editorial comment throughout, Strategic Synergy assembles the writings of the top man, Strategic Synergy

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Strategic Synergy, This is the second edition of an outstanding collection of readings on synergy. Now brought fully up to date with new readings and a new introduction, and with extensive editorial comment throughout, Strategic Synergy assembles the writings of the top man, Strategic Synergy

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