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Concentrating on marketing planning in the medium- and long-term, this text refers to tactical issues as part of the strategic planning process, but does not go into any detailed tactical techniques. It covers the planning process from its evolution right through to the review and control process.
| Price | Condition | Delivery | Seller | Action |
| $99.99 | Digital |
| WonderClub |
Justin Montgomery
reviewed Strategic marketing planning and evaluation on April 05, 2013
Strategic marketing planning and evaluation
My first text book which give me fundamental and broad knowledge about strategic management and policy.
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