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Book Categories |
| Preface | ||
| Acknowledgements | ||
| A quick word from the CIM chief examiner | ||
| How to use your CIM workbook | ||
| Introduction | ||
| 1 | Introduction to Planning and Control: the management process | 1 |
| 2 | Assessing corporate capability | 23 |
| 3 | Environmental analysis | 43 |
| 4 | Market segmentation, targeting and positioning | 79 |
| 5 | Formulating the marketing strategy | 94 |
| 6 | Managing the marketing mix | 111 |
| 7 | Strategic evaluation and appraisal (which way is best?) | 134 |
| 8 | Strategic implementation and control (how do we ensure arrival?) | 145 |
| 9 | The mini case study | 158 |
| 10 | The major case study | 205 |
| Index | 315 |
| Price | Condition | Delivery | Seller | Action |
| $99.99 | Digital |
| WonderClub |
Jeremy Soliday
reviewed Strategic marketing management on September 29, 2014
Strategic marketing management
My first text book which give me fundamental and broad knowledge about strategic management and policy.
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