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Book Categories |
| Ch. 1 | Market-driven strategy | 1 |
| Ch. 2 | Corporate, business, and marketing strategy | 20 |
| App. 2A | Financial analysis for marketing planning and control | 45 |
| Ch. 3 | Markets and competitive space | 71 |
| App. 3A | Forecasting guidelines | 94 |
| Ch. 4 | Strategic market segmentation | 97 |
| Ch. 5 | Capabilities for continuous learning about markets | 124 |
| Ch. 6 | Market targeting and strategic positioning | 168 |
| Ch. 7 | Strategic relationships | 189 |
| App. 7A | Customer relationship management (CRM) | 215 |
| Ch. 8 | Planning for new products | 221 |
| Ch. 9 | Strategic brand management | 264 |
| Ch. 10 | Value-chain strategy | 292 |
| Ch. 11 | Pricing strategy and management | 316 |
| Ch. 12 | Promotion, advertising, and sales promotion strategies | 338 |
| Ch. 13 | Sales force, Internet, and direct marketing strategies | 360 |
| Ch. 14 | Designing market-driven organizations | 400 |
| Ch. 15 | Marketing strategy implementation and control | 422 |
| Price | Condition | Delivery | Seller | Action |
| $99.99 | Digital |
| WonderClub |
Robert Blauvelt
reviewed Strategic marketing on March 17, 2014
Strategic marketing
A thorough and conceptual based book
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