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Strategic manufacturing for competitive advantage Book

Strategic manufacturing for competitive advantage
Strategic manufacturing for competitive advantage, , Strategic manufacturing for competitive advantage has a rating of 3.5 stars
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Strategic manufacturing for competitive advantage, , Strategic manufacturing for competitive advantage
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Digital Copy
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  • Strategic manufacturing for competitive advantage
  • Written by author Steve Brown
  • Published by London ; Prentice Hall, 1996., 1996/03/04
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Texts in this area have tended to be tactical in approach, offering prescriptive tools to would-be operations managers. This text concentrates on the strategic role and importance of production/operations, enabling the firm to be competitive in global markets. The first chapter, on strategic issues, provides a framework for the rest of the book. Human resource management and new product development are given chapters of their own, and the chapter on manufacturing strategy provides a discussion of key areas. Numerous figures and tables throughout help to simplify and clarify the text.


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