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Strategic management Book

Strategic management
Strategic management, , Strategic management has a rating of 3.5 stars
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Strategic management, , Strategic management
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Digital Copy
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  • Strategic management
  • Written by author Robert A. Pitts,David Lei
  • Published by Mason, Ohio ; Thomson/South-Western, 2003., 2002/07/05
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Strategic Management, third edition explores how firms build, extend, organize, and sustain a competitive advantage, focusing on five key themes: distinctive competence, quality, globalization, change, and ethics. This text takes an applications-oriented approach and is organized to reflect the stages that a firm goes through while implementing the strategic process.


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