Strategic corporate management for engineering Book

Preface Acknowledgments
PART I: PREPARING FOR STRATEGIC MANAGEMENT
1. STRATEGIC MANAGEMENT: A BACKGROUND
The Strategic Management History Discussion Questions
2. THE STRATEGIC MANAGEMENT FOUNDATION
The Context of Emerging Issues The Project Management Tradition Civil Engineering Knowledge Requirements Strategy—The Definitional Basis The Question-Answer Methodology Taking the Next Step Discussion Questions
II. INTERNAL STRATEGIC MANAGEMENT ISSUES
3. THE FIRST STEPS: VISIONS, MISSIONS, AND GOALS
The Organization Vision The Mission Statement The Organization Goals Leadership in Strategic Management Discussion Questions Case Study: Vision, Mission, and Goals in Business Creation Questions
4. CORE COMPETENCIES OF THE CIVIL ENGINEERING FIRM
Examining Core Competencies The Need for Core Competencies Identifying Core Competencies Taking the Next Step Discussion Questions Case Study: Shifing Core Competencies Questions
5. KNOWLEDGE AND INFORMATION RESOURCES
The Changing Resources of Organizations Knowledge Workers as an Organization Investment Technology Resources: Enhancing Knowledge Exchange A New Role The Strategic Transition Establishing a Technology Integration Strategy Discussion Questions Case Study: Knowledge Resources for Market Competition Questions
6. ORGANIZATION EDUCATION
Why Education as a Focus What To Study How To Educate The Common Issue—Dissemination Organization Education Examples Justifying Education Costs Summary Next Steps Discussion Questions Case Study: Integrating Education into the Organization Environment Questions
PART III: EXTERNAL STRATEGIC MANAGEMENT ISSUES
7. FISCAL MANAGEMENT: PUTTING A FOCUS ON LONG-TERM BOTTOM-LINES
The Three Perspectives of Financial Numbers Project-Based Finances—A Project Perspective Organization Finances—An Internal Perspective Industry and Regional Economics—An External Perspective The Strategic Application of Finance Economic Forecasting: Surviving Economic Roller Coasters Return on Management: An Emerging Financial Concept for Civil Engineering Summary Next Steps Discussion Questions Case Study: Short-Term vs. Long-Term Financials Questions
8. EVALUATING MARKET OPPORTUNITIES
Why Market Analysis and Expansion Reactive versus Proactive Market Responses Determining Market Opportunities The International Market Risk Analysis: The Final Step in Market Expansion A Summary Checkpoint Next Steps Discussion Questions Case Study: Expanding beyond an Established Market Questions
9. COMPETITION: BATTLE IN THE CIVIL ENGINEERING ARENA
Putting Competition into a Strategic Advantage Perspective Competitive Perspectives Remembering the Personal Relationship Putting the Battle Plan in Place: Technological Marketing in the Twenty-First Century Summary Discussion Questions Case Study: Battling the Home Field Advantage Questions
10. PUTTING STRATEGIC MANAGEMENT INTO ACTION
Step 1: Where Are You Now?
Step 2: Action Perspective Step 3: Putting a Strategic Management Team in Place Step 4: First Steps Closing Thoughts References Index