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Strategic control of marketing finance Book

Strategic control of marketing finance
Strategic control of marketing finance, , Strategic control of marketing finance has a rating of 3.5 stars
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Strategic control of marketing finance, , Strategic control of marketing finance
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Digital Copy
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  • Strategic control of marketing finance
  • Written by author D. Haigh
  • Published by London : Financial Times : 1994., 1994/04/28
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Examines the financial control of all aspects of marketing - from product costing to brand valuation. This text aims to provide a thorough survey of the areas that a marketeer needs to know about, and offers an individual approach to thinking about the market strategically.


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