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Introduction 1
Part I: Kicking Off Your Strategic Planning Process 7
Chapter 1: What Is Strategic Planning Really? 9
Chapter 2: Why Strategic Planning Works 23
Chapter 3: Getting Set Up for Successful Planning 35
Part II: Determining Your Core DNA and Envisioned Future 53
Chapter 4: Identifying Your Strategic Issues 55
Chapter 5: Focusing on What You Do Best 75
Chapter 6: Developing Your Mission, Values, and Vision 91
Part III: Sizing Up Your Current Situation 111
Chapter 7: Assessing Your Business and Its Capabilities 113
Chapter 8: Seeing Your Business through Your Customers' Eyes 131
Chapter 9: Researching the Market to Find New Customers 147
Chapter 10: Identifying Your Opportunities and Threats 169
Part IV: Mapping Your Organization's Path to the Future 191
Chapter 11: Strategizing for Growth and Sustainability 193
Chapter 12: Establishing Your Strategic Objectives, Goals, and Actions 211
Chapter 13: Putting Your Plan into Action 237
Part V: Living and Breathing Your Plan 261
Chapter 14: Execute, Execute, Execute: Putting Your Plan to Work 263
Chapter 15: Scenario Planning: Answering the What Ifs 283
Chapter 16: Value-Creating Strategies for Entrepreneurial Organizations 295
Chapter 17: Sustainability for the Social Sectors 305
Part VI: The Part of Tens 319
Chapter 18: Ten Tips to Keep Your Strategic Plan from Hitting the Shelf 321
Chapter 19: Ten Ways to Ruin Your Strategy Meetings and How to Avoid Them 325
Chapter 20: Ten Ways to Maintain Momentum in Your Planning Process (And Life) 331
Appendix: About the CD 335
Index 343
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