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Introduction | ||
Getting the Most out of This Book | ||
Ch. 1 | Step #1: Why Invest in a Communications Plan? To Advance the Mission | 1 |
Ch. 2 | Step #2: Who Can Make It Happen? Identify and Know Your Audience | 37 |
Ch. 3 | Step #3: What to Say? Target Your Message | 59 |
Ch. 4 | Step #4: How to Communicate It? Practical Strategies, Appropriate Vehicles | 81 |
Ch. 5 | Step #5: When and Where? Build a Plan, Create a Calendar | 133 |
Ch. 6 | Step #6: How to Make It Happen? Turning Obstacles into Opportunities | 157 |
Ch. 7 | Step #7: Is It Working? Evaluate What Happens | 173 |
Conclusion: The Time Is Now | 189 | |
App. A | Hiring Consultants and Technical Assistance Providers | 191 |
App. B | Glossary of Communications Expertise | 195 |
App. C | Cut through the Clutter with Tiered Information | 199 |
App. D | Vehicle Options | 203 |
App. E: Resources | 221 | |
Index | 225 | |
About the Author | 231 | |
About the Disk | 233 |
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Add Strategic Communications for Nonprofit Organizations Seven Steps to Creating a Successful Plan, Create an effective, comprehensive communications strategy in an age of information overload Fax, e-mail, 1-800 numbers, the Internet, infotainment—with so many new and traditional media available, it should be easy for a nonprofit to connect with its, Strategic Communications for Nonprofit Organizations Seven Steps to Creating a Successful Plan to the inventory that you are selling on WonderClubX
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Add Strategic Communications for Nonprofit Organizations Seven Steps to Creating a Successful Plan, Create an effective, comprehensive communications strategy in an age of information overload Fax, e-mail, 1-800 numbers, the Internet, infotainment—with so many new and traditional media available, it should be easy for a nonprofit to connect with its, Strategic Communications for Nonprofit Organizations Seven Steps to Creating a Successful Plan to your collection on WonderClub |