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Strategic Communications for Nonprofit Organizations Seven Steps to Creating a Successful Plan Book

Strategic Communications for Nonprofit Organizations Seven Steps to Creating a Successful Plan
Strategic Communications for Nonprofit Organizations Seven Steps to Creating a Successful Plan, Create an effective, comprehensive communications strategy in an age of information overload 
Fax, e-mail, 1-800 numbers, the Internet, infotainment—with so many new and traditional media available, it should be easy for a nonprofit to connect with its, Strategic Communications for Nonprofit Organizations Seven Steps to Creating a Successful Plan has a rating of 3.5 stars
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Strategic Communications for Nonprofit Organizations Seven Steps to Creating a Successful Plan, Create an effective, comprehensive communications strategy in an age of information overload Fax, e-mail, 1-800 numbers, the Internet, infotainment—with so many new and traditional media available, it should be easy for a nonprofit to connect with its, Strategic Communications for Nonprofit Organizations Seven Steps to Creating a Successful Plan
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  • Strategic Communications for Nonprofit Organizations Seven Steps to Creating a Successful Plan
  • Written by author Janel M. Radtke
  • Published by John Wiley & Sons, 1998/05/13
  • Create an effective, comprehensive communications strategy in an age of information overload Fax, e-mail, 1-800 numbers, the Internet, infotainment—with so many new and traditional media available, it should be easy for a nonprofit to connect with its
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Introduction
Getting the Most out of This Book
Ch. 1 Step #1: Why Invest in a Communications Plan? To Advance the Mission 1
Ch. 2 Step #2: Who Can Make It Happen? Identify and Know Your Audience 37
Ch. 3 Step #3: What to Say? Target Your Message 59
Ch. 4 Step #4: How to Communicate It? Practical Strategies, Appropriate Vehicles 81
Ch. 5 Step #5: When and Where? Build a Plan, Create a Calendar 133
Ch. 6 Step #6: How to Make It Happen? Turning Obstacles into Opportunities 157
Ch. 7 Step #7: Is It Working? Evaluate What Happens 173
Conclusion: The Time Is Now 189
App. A Hiring Consultants and Technical Assistance Providers 191
App. B Glossary of Communications Expertise 195
App. C Cut through the Clutter with Tiered Information 199
App. D Vehicle Options 203
App. E: Resources 221
Index 225
About the Author 231
About the Disk 233


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Strategic Communications for Nonprofit Organizations Seven Steps to Creating a Successful Plan, Create an effective, comprehensive communications strategy in an age of information overload 
Fax, e-mail, 1-800 numbers, the Internet, infotainment—with so many new and traditional media available, it should be easy for a nonprofit to connect with its, Strategic Communications for Nonprofit Organizations Seven Steps to Creating a Successful Plan

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Strategic Communications for Nonprofit Organizations Seven Steps to Creating a Successful Plan, Create an effective, comprehensive communications strategy in an age of information overload 
Fax, e-mail, 1-800 numbers, the Internet, infotainment—with so many new and traditional media available, it should be easy for a nonprofit to connect with its, Strategic Communications for Nonprofit Organizations Seven Steps to Creating a Successful Plan

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Strategic Communications for Nonprofit Organizations Seven Steps to Creating a Successful Plan, Create an effective, comprehensive communications strategy in an age of information overload 
Fax, e-mail, 1-800 numbers, the Internet, infotainment—with so many new and traditional media available, it should be easy for a nonprofit to connect with its, Strategic Communications for Nonprofit Organizations Seven Steps to Creating a Successful Plan

Strategic Communications for Nonprofit Organizations Seven Steps to Creating a Successful Plan

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