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Acknowledgments | ||
Foreword | 1 | |
Robert Morris: America's First Financier | 4 | |
Cyrus McCormick's Reaper and the Industrialization of Farming | 22 | |
John D. Rockefeller and the Modern Corporation | 40 | |
J. P. Morgan Saves the Country | 58 | |
Henry Ford and the Model T | 74 | |
Charles Merrill and the Democratization of Stock Ownership | 90 | |
David Sarnoff, RCA, and the Rise of Broadcasting | 106 | |
Walt Disney and his Family-Entertainment Empire | 122 | |
John H. Johnson: Finding the Black Consumer | 142 | |
David Ogilvy and the Creation of Modern Advertising | 158 | |
Ray Kroc, McDonald's and the Fast-Food Industry | 176 | |
Betting the Company: Joseph Wilson and the Xerox 914 | 194 | |
American Express and the Charge Card | 212 | |
Mary Kay Ash and her Corporate Culture for Women | 232 | |
Intel's Microprocessor and the Computer Revolution | 246 | |
Sam Walton, Wal-Mart, and the Discounting of America | 266 | |
William McGowan and MCI: A New World of Telecommunications | 284 | |
The Turnaround at Harley-Davidson | 298 | |
Kohlberg Kravis Roberts & Co. and the Leveraged Buyout | 314 | |
William Gates and the Dominance of Microsoft | 334 | |
Notes on Sources | 352 | |
Index | 358 |
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