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Preface.
1 - Three Hidden Ingredients in Every Winning Marketing Campaign.
2 - In Simple Language: What Is a Brand? What Makes It Successful? How Do You Manage It?
3 - How to Create a Unique Selling Proposition .
4 - Create, or Hire, or Beg, to Build a Memorable, Distinctive Personality for Your Business.
5 - You Have to Be Able to See It to Read It.
6 - Brochures Kill Trees: Make the Trees That Die for You Count.
7 - Everlasting Tag Lines.
8 - Think Globally, Act Locally . . . to a Point.
9 - Integration Wins Wars and the Mind of the Consumer.
10 - Location, Location, Location: Get the Most from Your Media Dollars.
11 - No One Ever Bought Anything from an English Professor.
12 - The Three Most Important Customer Lessons You Will Ever Learn.
13 - The Art of Building Effective Loyalty Programs.
14 - Surprise! We’re All Getting Older.
15 - The Big Breakthrough Idea: Where Does It Come From?
16 - The Web: Hype and Hope.
17 - The Power of Public Relations and Sponsorships.
18 - Politics and Promotion.
19 - In the Spotlight.
20 - Confucius and Stardom.
21 - How to Make the Most of Your Advertising Agency.
22 - The Ten Secrets You Really Need to Steal.
23 - Being All That We Can Be.
Index.
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Add Steal These Ideas!: Marketing Secrets That Will Make You a Star, Working for nearly thirty years with and for leading companies including Citigroup, American Express, Epsilon, Apple, and Fidelity—with notable political and not-for-profit campaigns along the way—Steve Cone has the kind of hard-earned, high-level experie, Steal These Ideas!: Marketing Secrets That Will Make You a Star to the inventory that you are selling on WonderClubX
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Add Steal These Ideas!: Marketing Secrets That Will Make You a Star, Working for nearly thirty years with and for leading companies including Citigroup, American Express, Epsilon, Apple, and Fidelity—with notable political and not-for-profit campaigns along the way—Steve Cone has the kind of hard-earned, high-level experie, Steal These Ideas!: Marketing Secrets That Will Make You a Star to your collection on WonderClub |