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Introduction xi
Section I The Scientific Foundations of Statistical Analysis
Chapter 1 Scientific Method: The Language of Statistical Studies 3
Science as a Universal Language 5
The Attributes of Scientific Method 8
Science Is Open-Minded 8
Science Is Free of Values 9
Science Is Thoughtful 10
Science Is Reproducible 11
Science Is Honest 13
The Attributes of a Scientific Report 14
Abstract 15
Introduction and Problem Statement 16
Review of Literature 17
Methods (Methodology) 18
Data 19
Results and Discussion 20
Chapter 2 Experimentation: The Foundation of Scientific Studies 23
What Is an Experiment? 24
The Hypothesis 26
The Experiment 28
1 Randomly Select the Study Sample from the Population 29
2 Randomly Assign the Study Sample to Experimental and Control Groups 31
3 Establish Pretest (Baseline) Measures for Experimental and Control Groups 32
4 Administer an Experimental Effect to an Experimental Group Only 33
5 Establish Posttest Measures for Experimental and Control Groups 33
6 Analyze Experimental Data for Statistical Significance 33
Evaluation Studies 34
Section II The Fundamental Importance of Data
Chapter 3 Numbers Good and Bad: How to Judge the Quality of Data 39
Letting the Numbers Speak for Themselves 40
What Are Data? 42
Validity 43
Reliability 45
Location Bias 46
Sex Sampling Bias 47
Dollar Measurement Bias 47
Counting Error 49
Definitional Error 49
Adjustment Error 49
Time Measurement Error 50
Types and Levels of Measurement 52
Parametric Data 53
Nonparametric Data 54
Chapter 4 Samples and Surveys: How Numbers Should Be Collected 57
Sample Selection 57
Sample Size58
Response Rate 62
Information Systems 64
Survey Research 65
Survey Bias 66
Respondent Objectivity 67
Survey Format 69
Data Extraction 71
Section III The Different Types of Statistics
Chapter 5 Descriptive Statistics: The Foundation of Comparisons 77
The First Step: What Have We Here? 78
Descriptive Analysis 78
Range 80
Measures of Central Tendency 83
Median 84
Mode 84
Mean 87
Measures of Dispersion 89
Overview 89
Standard Deviation 91
Chapter 6 Inferential Statistics: Studies of Differences 97
The Normal Distribution 98
The Central Limit Theorem 103
Standard Error (of the Mean) 104
Quick Review 106
Hypothesis Testing 106
Accepting the Null Hypothesis 111
Rejecting the Null Hypothesis 111
Test Statistics 114
t Test 116
F Test (Analysis of Variance) 116
Chi-Square Test 119
The End of the Tunnel 123
Chapter 7 Relational Statistics: Studies of Relationships 125
Direction of Relationships 126
Strength of Relationships 127
Test Statistics 130
Parametric Correlation 130
Nonparametric Correlation 132
Linear versus Nonlinear Relationships 132
Correlation and Causality 134
Chapter 8 Explanatory Statistics: Studies of Causality 137
Statistical Models 138
The Basic Equation of Multivariate Linear Regression Model 140
Specifying the Model 141
Evaluating a Multivariate Linear Regression Model 144
Refining Regression Models 150
Applications of Explanatory Statistics 150
Postscript: Statistics in Perspective 153
Index 155
About the Author 157
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