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Introduction 1
Book I: Planning Your Business 5
Chapter 1: Preparing for Business 7
Chapter 2: Being Your Own Boss 17
Chapter 3: Can You Do the Business? 35
Chapter 4: Starting Your Business Plan 45
Chapter 5: Establishing Your Starting Position 57
Chapter 6: Researching Your Customers, Competitors and Industry 75
Book II: Sorting Out Your Finances 95
Chapter 1: Finding the Money 97
Chapter 2: Figuring Out Financials 121
Chapter 3: Cash Flows and the Cash Flow Statement 147
Chapter 4: Forecasting and Budgeting 167
Book III: Finding and Managing Staff 191
Chapter 1: Staying on the Right Side of the Law 193
Chapter 2: Finding Person Friday – Advertising and Interviewing 205
Chapter 3: Employing People Successfully225
Chapter 4: Disciplining and Dismissing Staff 239
Chapter 5: Paper Money, Money Paper – Payslips and Deductions 253
Chapter 6: Inspiring Employees to Better Performance 265
Chapter 7: Coaching and Development 281
Chapter 8: Being an Expert at Performance Appraisal and Management 293
Book IV: Keeping on Top of the Books 307
Chapter 1: Satisfying the Tax Inspector 309
Chapter 2: Completing Year-End Payroll and Reports 317
Chapter 3: Getting Down to Bookkeeping Basics 331
Chapter 4: Controlling Your Books, Your Records and Your Money 345
Chapter 5: Producing a Profi t and Loss Statement 361
Chapter 6: Developing a Balance Sheet 375
Book V: Marketing and Advertising Your Wares 387
Chapter 1: Taking a Closer Look at Customers 389
Chapter 2: Marketing Your Wares 403
Chapter 3: Writing a Marketing Plan 429
Chapter 4: Brochures, Press Ads and Print 447
Chapter 5: Signs, Posters and More 467
Chapter 6: Public Relations and Word of Mouth 485
Chapter 7: Planning Your Business Website 497
Chapter 8: Choosing and Equipping Your New Online Business 511
Chapter 9: E-marketing 547
Book VI: Growing and Improving Your Business 571
Chapter 1: Thinking Strategically 573
Chapter 2: Managing More than One Product 595
Chapter 3: Improving Performance 625
Chapter 4: Franchising for Growth 639
Chapter 5: TV and Radio Ads (Or Your Own Show!) 645
Chapter 6: Becoming a Great Manager 661
Index 677
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Add Starting and Running a Business All-in-One For Dummies, Written by a team of business and finance experts, Starting & Running a Business All-In-One For Dummies is a complete guide to every aspect of setting up and growing a successful business. Featuring straight-talking advice on everything from bu, Starting and Running a Business All-in-One For Dummies to the inventory that you are selling on WonderClubX
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