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Preface to the 1994 Edition | ||
Preface to the 1981 Edition | ||
Introduction | 1 | |
Pt. I | The Sports of Business | |
1 | The Product | 11 |
2 | The Structure | 32 |
3 | Cutting Up the Pie | 42 |
4 | Natural Alliances | 55 |
5 | Natural Conflicts | 64 |
6 | Legal Issues | 74 |
Pt. II | Journalism | |
7 | Functions | 87 |
8 | Methods | 93 |
9 | Obligations | 102 |
10 | Newspapers | 111 |
11 | Radio and Television | 120 |
12 | Books and Magazines | 125 |
13 | Limitations | 130 |
14 | Statistics | 137 |
15 | Relationships | 144 |
16 | Ethics | 155 |
Pt. III | The Cultural Interaction | |
17 | Reflection and Reinforcement | 167 |
18 | The Sources of Appeal | 173 |
19 | The Poison of Amateurism | 179 |
20 | Sports-think | 187 |
21 | Racism | 197 |
22 | The Role of Women | 207 |
23 | The Special Status of Children | 215 |
24 | Gambling | 222 |
25 | Addition or Safety Valve? Politics, Drugs, and Violence | 235 |
26 | Participation versus Spectating | 247 |
27 | Good and Bad Influences | 251 |
Pt. IV | Immodest Proposals | |
28 | Abolish Amateurism | 265 |
29 | Restructure the Olympics | 270 |
30 | Finance Medical Research | 278 |
31 | Clarify Legislation | 282 |
32 | Reform the NCAA | 289 |
33 | Rethink Little League | 293 |
34 | Conclusion | 296 |
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